(Solution) BUSN115N Week 7 Assignment: Evaluating the Marketing Mix

Required Resources

Read/review the following resources for this activity:

  • Textbook: Chapters 11 and 12
  • Lesson
  • Minimum of 1 scholarly source

Instructions

In this assignment, you will evaluate the marketing mix of a company of your choice.

Choose any company that operates in your local area. Do some research on the marketing strategy of that company. Evaluate the company’s marketing mix.

Your paper should begin by discussing the target market and competitive advantage of the chosen company. Then, your paper should have both a description AND an evaluation of the marketing strategy in each of four areas:

  • Product strategy
  • Pricing strategy
  • Place (distribution) strategy
  • Promotion strategy

Writing Requirements (APA format)

  • Length: 2 – 3 pages (not including title page or references page)
  • 1-inch margins
  • Double spaced
  • 12-point Times New Roman font
  • Title page
  • References page (minimum of 1 scholarly source)

Grading

This activity will be graded based on the Week 7 Assignment rubric.

Please develop rubric for this activity.

Solution:

In the modern world of information, companies face the challenge of remaining visible. They can do so by integrating the marketing mix. A marketing mix is a conceptual framework that combines various marketing elements in a bid to realize a competitive advantage. According to Thabit and Raewf (2018), the marketing mix comprises of elements such as promotion, product, place, and price. The implementation of the marketing mix helps to attain a competitive advantage, create value for consumers, and increase customer satisfaction at a significantly low cost. Additionally, it helps increase organizational visibility in the market. This write-up explores Banner Health System’s used of a marketing mix.

Product Strategy

The product strategy entails the businesses presentation of goods and services. It influences how a company creates a competitive advantage through the packaging and presentation of its goods and services. Notably, the Arizona based healthcare system provided a variety of healthcare services. According to Thabit and Raewf (2018), a service is a benefit or activity offered by one entity to another in order to create an essentially intangible benefit. Branding a service can be more challenging than branding a product. However, Banner Health…..Please click the icon below to purchase full answer at only $10